Talya Lee Macedo is a Toronto-based Publicist and Brand Strategist who couples her unique, creative and unapologetic style of public relations, with over twenty years experience in creative industries and leadership. She is currently filling the role of a full-time Consultant in Marketing Communications at NATIONAL PR, a leading Canadian PR agency. She is impassioned by all things communications, style, beauty and art. A natural communicator and connecter who is driven by fearless womxn and their individual experiences, she created HER Collective to provide a safe space for collaboration and connection, shared learning experiences and mentoring. Really, she was just looking for a way to do amazing things with her amazing friends.
Shemeena ShrayaEast Coast Editor
Shemeena Shraya is a late-thirties, Toronto feminist with over 15 years of leadership experience in post-secondary institutions across Canada. She currently manages resources and operations for preparatory & liberal studies programs at a Toronto post-secondary, and recently completed an MA focusing on governance and women in leadership. Shemeena uses a kryiarchical lens to approach issues of structural inequality in Canada and is focused on breaking down structural barriers faced by BIWoC (Black, Indigenous and Women of Colour) in education and employment. Passionate about journalism and women's stories, she shares stories and journalism of/by trans, queer and BIWoC on feminismofcolour.tumblr.com and is excited to be joining HerCollective Media as the Toronto Editor.
Lydia OkelloWest Coast Editor
Lydia Okello is a freelance writer, creative and sometimes stylist currently residing in Vancouver, BC. Most recently, she was the style editor at Autostraddle.com. She was named a Blogger of the Moment” by ModCloth in 2011, and has been featured in Glamour Magazine, BUST Magazine, Seventeen, Refinery 29, Buzzfeed, Rookie, gURL.com, MTV Style Blog, Fashionably Black among many others. Her favourite work explores the interaction of the wearer's identities and how they manifest themselves through personal style. When she's not pawing over the latest collections on Vogue.com, she's probably cat sitting!
Janu YasotharanEditorial Assistant, Digital Media Curator
Janu is an insouciant writer, an avid reader, a self-proclaimed and highly pretentious food connoisseur, a beauty and skin care zealot, and an all around creative being - finessing every would-be run on sentence into a (somewhat) grammatically acceptable one. She is the founder and creative director of @LOTUSxGANG– a purpose driven collective that drives visual studies of life through the eyes of an immigrants daughter and works closely with womxn's shelters and food banks in the GTA. She also uses her personal website (www.aathma.ca) as a stomping ground to share her thoughts on lifestyle & culture. When she's not diving into any of these ventures, she's probably wearing a face mask and researching new ingredients to play with in the kitchen whilst wearing a t-shirt with acrylic paint stains on it. You know, the usual.
Kat AndrikopoulosStrategy and Operations, Digital Marketer
Kat Andrikopoulos is a Toronto-based digital performance media star at a top Canadian luxury retailer. She is the driving force behind our awesome Twitter feed and a productivity nerd, keeping us all on track. She's passionate about raising serious money for great organizations. As the founder of @memoryball, an annual event that raises awareness for Alzheimer's disease, Kat and her team have raised $310,000 for the Alzheimer's Society in Toronto and there's no slowing her down. On top of that, she runs "Filling the Gap," an annual women's empowerment event meant to give women tangible skills. Oh, she also teaches Digital Marketing at @red.academy, NBD. #HERcollective
Yaayaa AdamsDigital Features Curator
Yaayaa Adams (aka STDYMBBN) is a 26-year old digital media and branding enthusiast on the rise. She is currently an Account Coordinator at Cossette, Canada’s top marketing and communications agency. As well as her corporate work, Yaayaa is the Social Media Director for the female-focused event series #BAREGYAL, and was a former personality/segment producer on Toronto’s DIY media collective #GYALCAST. A graduate of the English program at McMaster and Humber's Advertising and Marketing program, Yaayaa fuses her love of pop culture, media, music, and fashion to harness more creative endeavours. Say hello to the low key (high key) catalyst. Your plug’s favourite plug.